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info@mwelt.media
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Alpenstrasse 15, 6302, Zug, Switzerland
March 18, 2025
This Privacy Policy (hereinafter referred to as «Policy») is made by MWelt AG, with company code CH-170-3049774-9, registered at Alpenstrasse 15, 6302 Zug, represented by the director Peter Sonderegger, in accordance with the legislation of the Switzerland (hereinafter referred to as the «Provider», «we» or «us»), is the author of this Privacy Policy.
This Privacy Policy applies to all users of the Provider's services, insofar as personal data is processed as a result of these services. In particular, this includes customers who have entered into a contract with the Provider for the Provider's services, its employees, and website visitors. The Provider may, furthermore, declare the Privacy Policy applicable to other contractual partners on a contractual basis. For simplicity, all persons subject to data processing are hereinafter referred to as «customers.» In the following, personal data or "data" refers to all information relating to an identified or identifiable person.
In this case, the Provider is responsible for the careful and conscientious handling of the personal data of its customers. The Provider is responsible for the collection, processing, disclosure, storage, and protection of its customers' personal information and ensures compliance with applicable data protection legislation.
If you provide us with personal data of other persons, please ensure that these persons are aware of this Privacy Policy, and only provide us with their personal data if you are allowed to do so and if this personal data is correct.
The data controller responsible for data processing is:
MWelt AG
Alpenstrasse 15
6302 Zug
Switzerland
The data protection officer can be reached at info@mwelt.media.
This Privacy Policy is designed to meet the requirements of the Swiss Federal Act on Data Protection («FADP») and the EU General Data Protection Regulation («GDPR»). However, whether and to what extent these laws are applicable depends on the individual case in question.
We primarily process the personal data that we receive from our customers and other business partners in the context of our business relationships with such parties, as well as other persons involved in them, or that we collect from the users of our websites, apps, and other applications when they operate these services.
Where permitted, we also extract certain data from publicly accessible sources or receive such data from other companies, from authorities and other third parties. In addition to the data that you provide us directly, the categories of personal data that we receive about you from third parties include, in particular, information from public registers, information we learn in connection with official and judicial proceedings, information related to your professional roles and activities, information about you in correspondence and meetings with third parties, creditworthiness information (insofar as we personally conduct business with you), information about you provided by people from your environment (family, consultants, legal representatives, etc.), so that we can conclude or process contracts with you or with your involvement (e.g., references, your address for deliveries, powers of attorney, information on compliance with legal requirements such as anti-money laundering and export restrictions, information from banks, insurance companies, sales, and other contractual partners about your use of services or provision of some performance (e.g., payments made, purchases made), information from the media and the Internet about you (where relevant, such as in the context of an application, press review, marketing/sales, etc.), your addresses, and, if applicable, interests and other socio-demographic data (for marketing), data related to the use of the website (e.g., IP address, MAC address of the smartphone or computer, information about your device and settings, cookies, date and time of the visit, pages and content accessed, functions used, referring website, location information).
If customers visit the Provider's website outside the area protected by login, the web server technology used automatically logs general technical information about their visit. This includes, among other things, the IP address of the device used, although this is anonymized by Google before being stored, which means it can no longer be associated with the customer. Google uses the _anonymizeIp method for this purpose. It also includes information on the browser type, the Internet service provider, and the operating system used.
During free trial access and when using the MWelt software for a fee within the area protected by login, all data entered or submitted by the customer during the registration process and during use of the software will also be stored. This is particularly the case if the customer registers, carries out orders, fills out online forms, participates in surveys or competitions, corresponds with the Provider online or offline, or comes into contact with the Provider via social media, blogs, or other interactive media.
Upon data collection, the customer consents to the processing, use, and disclosure of personal data within the context and scope of the purposes described in this Privacy Policy.
Customers have the option to share their data with third parties, such as their personal trustee, either directly or through the Provider’s trustee partner program. By granting access rights, the customer consents to the Provider making their personal data available to third parties (e.g., the trustee) or allowing them to access it. The customer retains full control over the access rights granted to third parties and can restrict or revoke access at any time.
In addition, the Provider allows third parties (e.g., trustees) to create their own MWelt account as a customer. In this case, the third party or trustee manages the access rights, which may include granting, restricting, or denying access to third parties. However, the Provider reserves the right to disclose specific data to authorized third parties in justified cases.
The Provider offers its software solutions on a rental basis to customers. The personal data entered by customers into the software during the rental period is stored and processed by the Provider for the purpose of providing the services. This includes customer registration data, service usage information, and any additional data submitted while using the software. By renting the software, the customer consents to the processing and use of this data for the specified purposes.
The customer remains fully responsible for ensuring that any personal data provided to the Provider is correct and that all necessary consents have been obtained for its processing. The customer is also responsible for managing the access rights within the software and can grant, restrict, or revoke access for other users at any time.
At MWelt AG, we primarily use the personal data we collect to fulfill and manage contracts with our customers and business partners. This includes providing access to our software-as-a-service (SaaS) solutions and ensuring the delivery of the products and services our customers require. We also process data to fulfill our legal obligations, both within Switzerland and internationally. If you are a representative of one of our customers or business partners, your personal data may also be processed in connection with the services we provide to the respective organization.
In addition to this primary purpose, we may process personal data in ways that we believe are necessary and appropriate, in compliance with the relevant data protection laws. Specifically, we may process personal data for the following purposes where we (and sometimes third parties) have a legitimate interest in doing so:
• To enhance and develop our software solutions, services, websites, and mobile applications, as well as other platforms where MWelt AG is present.
• To communicate with third parties and respond to their inquiries.
• To analyze and optimize our processes related to customer needs assessment and acquisition, which may involve collecting personal data from publicly available sources for customer acquisition purposes.
• To conduct advertising and marketing activities, unless you have objected to such use of your data. As an existing customer, you can opt out of receiving promotional communications at any time, and we will ensure that no further marketing materials are sent to you.
• To assert and defend our legal rights in connection with any legal disputes or official proceedings.
• To prevent and investigate potential criminal activities or other misconduct, such as conducting internal audits, analyzing data to combat fraud, and ensuring compliance with legal orders or instructions.
• To maintain the security and continuity of our operations, particularly our IT infrastructure, websites, mobile applications, and other platforms.If you have given us explicit consent to process your personal data for specific purposes (for example, when you register for a newsletter or agree to a background check), we will process your data based on that consent, provided there is no other legal basis for processing. Consent can be withdrawn at any time, but this will not affect any data processing that has already been carried out prior to the withdrawal.
In the course of our business activities and to fulfill the purposes described above, we may disclose personal data to third parties where permitted and deemed necessary. This includes instances where third parties process data on our behalf or where they wish to use it for their own purposes. The types of third parties with whom we may share personal data include:
• Our service providers (both internal and external), including payment processors and IT service providers.
• Vendors, suppliers, subcontractors, and other business partners who assist in the provision of our software solutions and services.
• Potential purchasers or interested parties involved in the acquisition of business units, or other parts of MWelt AG.
• Parties involved in actual or potential legal proceedings, where applicable.
• All these entities are collectively referred to as «recipients.»
We ensure that any personal data we collect and store through our software services is stored and processed in Switzerland. The majority of these recipients are based in Switzerland; however, certain third-party service providers may be located abroad, particularly in Europe. Examples of such service providers include cloud storage providers (e.g., Google Drive), communication platforms (e.g., Zoom), and other IT services that we use to facilitate our operations.
For services provided by our EU or Switzerland-based service providers, we ensure they comply with applicable data protection regulations. These service providers may include companies offering IT services, payment transaction processing, printing, billing, debt collection, consulting, marketing, and other areas that support the execution of our contracts.
If personal data is transferred to recipients in countries that do not offer an adequate level of data protection, we ensure that appropriate safeguards are in place to protect your data. This typically involves the use of the European Commission’s standard contractual clauses, which govern the transfer of data across borders. You can access the revised standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?
There may be exceptions to these safeguards, particularly in cases of legal proceedings abroad, when the disclosure is necessary for the execution of a contract, when you have given consent, or when the data has been made publicly available by you and no objection to its processing has been raised.
At MWelt AG, we strive to enhance your experience on our website by using cookies. Cookies are small data files that are automatically stored on your device when you visit our site, allowing us to provide a more efficient, personalized, and convenient experience for you. These cookies store information about your interactions with our website, such as preferences, login status, and activity, making future visits smoother and more relevant.
You have full control over cookie management through your browser settings. You can block or delete cookies at any time, although this may impact your ability to use certain features or services on our website to their fullest extent.
To continuously improve our digital offerings, we use various technical tools and tracking systems, primarily provided by third parties such as Google Analytics. These tools enable us to measure and analyze how visitors use our website, which can be done either anonymously or with a specific reference to individual users. In some cases, data collected through these tools may be transferred to third parties in Switzerland and internationally for further processing.
A key component of our tracking system is Google Analytics, a web analytics service provided by Google Inc. Google Analytics uses cookies to track and analyze website usage. The information generated by these cookies—including the IP address of the user, which is anonymized by Google before storage to prevent personal identification—is transmitted to a Google server, potentially located in the USA or another country chosen by Google.
Google uses this data to evaluate website activity, generate reports for MWelt AG, and provide insights related to the use of the website. Google may also share this data with third parties if required by law or if third parties are processing data on Google’s behalf. However, Google will not associate your IP address with any other data held by Google.
Our website also uses the feature of Google Analytics, which allows us to generate reports that include general information about the age, gender, and interests of our visitors. This data is sourced from Google’s interest-based advertising and third-party visitor data. Importantly, this data is aggregated and cannot be traced back to any individual.
If you do not wish to have your data collected for analysis by Google Analytics, you can disable this feature through the ad settings in your Google account or choose to block the collection of data altogether by installing the browser add-on provided by Google: Google Analytics Opt-out Browser Add-on. This add-on prevents your activity from being shared with Google Analytics by disabling JavaScript tracking (ga.js, analytics.js, and dc.js) on websites.
Please note that this browser add-on only stops Google Analytics tracking and does not prevent other analysis tools used by MWelt AG or other third parties.
In addition to cookies and third-party analytics tools, MWelt AG automatically collects certain information through server log files when you visit our website. This data is transmitted by your internet browser and includes information such as your device’s user agent (browser type and version, operating system), HTTP headers (referrer URL, IP address), time of server request, and login status. We combine this data with other sources only for purposes related to error analysis and troubleshooting, ensuring the continuous improvement of our website’s performance.
By using our website, you consent to the collection and processing of this data in accordance with the policies outlined above. If you have any concerns about how your data is used, please feel free to contact us for further clarification or to exercise your data protection rights.
At MWelt AG, we utilize various technologies for advertising purposes to enhance user experience and improve the relevance of the ads displayed to visitors on our website. These technologies include tools for tracking user behavior, enabling personalized advertisements, and optimizing advertising campaigns. The following outlines the key advertising technologies and how they are used.
MWelt AG’s website integrates Google Analytics Remarketing, a service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), combined with Cross-Device capabilities through Google AdWords and Google DoubleClick. This integration enables us to create target audiences based on users' behavior on our website and extend personalized advertising across different devices.
With this feature, we can display personalized ads tailored to the customer’s interests based on their previous browsing behavior on one device (e.g., mobile phone) and ensure that these ads are displayed on other devices (such as tablets or computers). This cross-device tracking helps us maintain consistent and relevant advertising experiences for our users.
If the customer has granted Google the necessary consent, their web and app browsing history is linked to their Google account. This allows Google to show the same personalized advertisements across all devices the customer uses while logged into their Google account.
Google Analytics collects Google-authenticated user IDs, which are temporarily linked to the data collected by Google Analytics to define and create cross-device target groups for advertisement targeting.
Customers can opt-out of cross-device remarketing by disabling personalized advertising through their Google account settings. To do so, they can visit: Google Ads Settings.For additional details, please refer to Google’s Privacy Policy.
MWelt AG also utilizes Google AdWords, an online advertising program provided by Google Inc. This service includes conversion tracking, which allows us to track the effectiveness of our ads.
When a customer clicks on a Google ad, a cookie is placed on their device for conversion tracking purposes. These cookies are small text files stored by the customer’s browser. These cookies expire after 30 days and are not used to personally identify users. If the customer visits our website before the cookie expires, Google and MWelt AG can recognize that the customer clicked on the ad and was redirected to our website.
While MWelt AG receives the total number of users who clicked on an ad and were redirected to the site, no personally identifiable information is shared with us.
Customers can prevent cookies from being stored by adjusting their browser settings. However, MWelt AG would like to point out that disabling cookies may result in limited functionality of some website features. Additionally, customers can prevent conversion tracking by disabling the Google Conversion Tracking cookie in their browser settings.For more information on Google’s privacy practices, please refer to Google’s Privacy Policy.
MWelt AG also employs the Facebook Pixel, a tool provided by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA). The Facebook Pixel allows us to track visitor behavior after they are redirected to our website from a Facebook ad. This helps us evaluate the effectiveness of Facebook ads, conduct statistical analysis, and optimize future advertising strategies.
The data collected via the Facebook Pixel is anonymized for MWelt AG, meaning we cannot identify specific individuals. However, this data is processed and stored by Facebook, which can link the data to the user’s profile. Facebook can then use this data to display ads on Facebook as well as on third-party websites, based on the user’s activity.
Customers can permanently opt-out of Facebook remarketing by disabling the Custom Audiences feature in their Facebook ad settings. To do so, they must be logged in to Facebook and can visit the following link: Facebook Ad Preferences.
If a customer does not have a Facebook account, they can opt-out of Facebook’s usage-based advertising by visiting the European Interactive Digital Advertising Alliance’s website: Your Online Choices. For more information on Facebook's privacy practices, refer to Facebook’s Privacy Policy.
MWelt AG is committed to ensuring the security and confidentiality of your personal data. We implement a range of technical and organizational security measures that align with industry best practices and recognized market standards to safeguard against any accidental, unlawful, or unauthorized manipulation, deletion, alteration, access, disclosure, use, or loss of your data. Our security framework is designed to protect against both partial and complete loss of data, ensuring that your personal information is kept secure.
Our servers are primarily located in Switzerland, ensuring high standards of security and compliance with Swiss data protection laws. However, certain services may be processed through servers located in other countries. In these instances, we ensure that the data protection standards in place are equivalent to those in Switzerland, and we adhere to the requirements of the Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR). MWelt AG always ensures full compliance with these standards when transferring or processing personal data internationally.
All connections to our servers are secured using SSL encryption to ensure that your data remains private and secure while being transmitted. To further protect your data, we conduct regular backups of customer data to prevent any potential loss. These encrypted backups are stored in multiple data centres located both in Switzerland and internationally. This strategy ensures that even in extreme circumstances, such as the destruction of a data centre due to natural disasters (e.g., earthquakes), your data remains safe and recoverable.
Our security measures are continuously updated and enhanced to reflect the latest technological advancements and security threats. However, it is important to note that while we take every precaution to protect your data, MWelt AG cannot guarantee the security of data transmission over the internet. There remains a risk that unauthorized third parties may gain access to data transmitted via email. We mitigate this risk by using HTTPS for secure communication.
At MWelt AG, we process certain personal data automatically to evaluate particular aspects of your profile. This helps us better understand your preferences and needs so that we can provide you with targeted, relevant information about products and services that may be of interest to you. Profiling enables us to offer personalized communication, advice, and marketing, improving your overall experience with us.
Our profiling activities may include the use of various evaluation tools designed to enhance our ability to deliver tailored communication, advertisements, and services. These tools are also used for market and opinion research, allowing us to refine our offerings and ensure that we meet your needs effectively.
In general, MWelt AG does not engage in fully automated decision-making (as defined in Article 22 of the GDPR), particularly in relation to establishing or managing business relationships. However, if we implement any fully automated decision-making processes in the future, we will notify you separately as required by applicable law. This will include information about your rights and how to exercise them in relation to such automated processes.
At MWelt AG, we prioritize transparency and the protection of your rights, and we are committed to keeping you informed about how your data is being used and processed.
At MWelt AG, we process and retain your personal data for as long as it is necessary to fulfill our contractual and legal obligations or for the purposes for which the data was collected. This includes the entire duration of our business relationship with you, from the initiation of contact, through the execution of the contract, to its eventual termination. Furthermore, we store personal data beyond this period as required by statutory retention and documentation obligations.
Personal data may also be retained for the duration in which claims can be made against MWelt AG, or when we are legally obligated to store data, or where legitimate business interests necessitate its retention (for example, for legal documentation and evidence purposes). Once your data is no longer required for these purposes, it will typically be deleted or anonymized, to the extent possible, in accordance with our data retention policy. For operational data (such as system logs or other logs), retention periods are generally shorter, typically lasting no longer than twelve months.
In accordance with the Federal Data Protection Act (FADP) and the General Data Protection Regulation (GDPR), you have various rights regarding your personal data. MWelt AG fully supports the rights provided under the GDPR, even for our Swiss customers, but we reserve the right to make case-by-case assessments where necessary.
These rights include:
• The Right of Access: You have the right to request information about the personal data we hold about you.
• The Right to Rectification: You have the right to request corrections or updates to any inaccurate or incomplete data we hold.
• The Right to Erasure: You can request the deletion of your personal data, subject to certain conditions.
• The Right to Restriction of Processing: You can request that we limit the processing of your data under specific circumstances.
• The Right to Data Portability: You can request a copy of your data in a structured, commonly used format for transfer to another service provider.
• The Right to Object: You can object to the processing of your data for certain purposes, including marketing.
It is important to note that these rights are subject to legal limitations. For example, we may need to retain or process certain data where we are legally required to do so, or where we have an overriding interest, such as the need to assert or defend legal claims. If fulfilling any of your requests incurs costs, we will inform you in advance.
Please be aware that exercising these rights may impact our contractual relationship and could result in consequences such as the early termination of contracts or additional costs. If this is the case, we will notify you beforehand if this situation is not already outlined in the terms of your contract.
To exercise your rights, you may need to provide proof of your identity (e.g., by submitting a copy of your ID if your identity is not otherwise clear or verifiable). To submit a request or inquiry, please contact us at the address provided in Section 1.
If you believe your rights have been violated, you have the right to take legal action or lodge a complaint with the competent data protection authority. In Switzerland, the relevant authority is the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch). However, MWelt AG encourages customers to contact us directly with any concerns before resorting to formal complaints. You can reach us in writing or by email at info@mwelt.media.
If we request your consent for specific data processing activities related to our services, this consent is granted when you click the appropriate checkbox. This enables us to collect, process, use, and share your personal data as necessary. You have the right to withdraw your consent at any time, and such withdrawal will not affect the legality of data processing carried out prior to the withdrawal. To withdraw your consent, simply send us a written request or email us at info@mwelt.media. Please note that withdrawing your consent may result in the unavailability of certain services or features.
The MWelt AG website may contain links to third-party websites that are not operated or controlled by MWelt AG. We are not responsible for the content, data protection practices, or privacy policies of these external sites. We recommend that you review the privacy policies of any third-party sites you visit.
MWelt AG reserves the right to modify this Privacy Policy at any time without prior notice. The latest version of the policy will always be available on our website. If this Privacy Policy is part of a contract with you, we will inform you of any significant changes or updates by email, through your MWelt account, or via another appropriate means of communication.